Company Introduction

Nan Sheng De Advisory Education Institution & Sino-Wisdom Culture Development Co.,Ltd.

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Founded in 2003, Sino-Wisdom Culture Development Co., Ltd. (Sino-wisdom Education Group)is a platform for continuing education for enterprises, on the basis of the brand ¡°Nan Cheng De Advisory Education Institution¡± created by a Canadian Chinese in 1995. Oriented to the needs of entrepreneurs and senior managers, this platform is to provide courses of Master of Business Administration (MBA) and to seek to become the best provider of international MBA education in China.

With integration of excellent education resources in China and overseas, Sino-Wisdom not only establishes domestic cooperation relationship with Tsinghua University, Peking University and Renmin University of China, etc., but also has academic cooperation with foreign universities, like joint MBA program with Centenary College and Tiffin University, and study tour projects with Oxford University in UK and the California State University. Furthermore, on the basis of accumulated teaching experience, Sino-Wisdom combines the up-to-date management philosophy with the development experience of China¡¯s enterprises and will continuously develop new educational products and projects. The marketing promotion model of Sino-Wisdom Company, derived from succession and innovation of the successful model of Nan Cheng De Advisory Education Institution,the combination of techniques of telemarketing...... . With the close connection local learning centres and enrolled students and prospective students, Sino-Wisdom Company exactly perceives the students¡¯ needs for learning and the enterprises¡¯ needs for development, to provide value-added high-level educational service to improve enterprises' performance. Sino-wisdom facilitate its education philosophy in the great economic......, and 11 learning centres? in Yangtze River Delta, Pearl River Delta and other inland areas. At present, up to 5,000 senior managers have already become students of Sino-Wisdom Company, and in 2009 approximate 1530 students from senior management position were enrolled. .

The mission of Sino-Wisdom Company: cultivating excellent entrepreneurs of new era in China;

The value of Sino-Wisdom Company: getting rid of the stale and take in the fresh; tolerating exploration; building business with wisdom; committing to the service of China¡¯ industry;

The philosophy of Sino-Wisdom Company: providing the best education training and service for society;

The vision of Sino-Wisdom Company: become the best international MBA education provider in China.

 

I. Source of Students

What Sino-Wisdom Company constructs ia structural knowledge system, consisting of 10 theoretical courses of Tsinghua University, 5 specially designed outdoor practices, and of MBA courses of international university partners. These courses appeal to many enterprises and senior managers, who subsequently are enrolled to learn them one after another. With extensive and stable recruiting channels and establishment of the 11 teaching divisions, Sino-Wisdom Company can guarantee its source of students and teaching quality. At present, 1,500 new students of senior managers are recruited each year.

Sino-wisdom has provided various solutions for students to get what they seek at the completion of course studying. They can choose to get completion certificate when they complete courses of Senior Management Program provided by some famous domestic universities like Tsinghua University, Peking University, or official master degree after they strech out to finalise the studying on more courses of MBA programs provided by our international university partners, in which their past credits of Senior Management Program are recognised as transfering credits by our international university partners. According to our survey on student choice, about 80% of students enrolled originally for studyng Senior Management Program has intention of obtaining diploma of international MBA program and only half of them can meet academic requirements for official enrollment at this stage and are conferred with their MBA degree in the end. According to the recording in 2009, 741 students in the class of Senior Management Program continued to study international MBA program and will receive master degree after completion of all required courses.

II. Teaching

1. Resources Integration

The founder of Sino-Wisdom Company, Mr. Liu Jiannan (PhD), has abundant experience in enterprise management, management consultation and education. Based on his perspectives of Chinese and western education, and according to China¡¯s history and reality, he proposes that the education service can be dedicated to training of entrepreneurs and management staff, to provide the opportunity of learning actual business management.

Presently Sino-Wisdom Company establishes domestic cooperation relationship not only with Tsinghua University, Peking University and Renmin University of China, etc., but also with Oxford University in UK and the California State University on the study tour projects. These courses are widely accepted, due to the combination of management knowledge and experience and reality of Chinese enterprises, and the service-centered education model of structural knowledge system.

Sino-Wisdom Company has hired over 60 teachers, who belong to MBA or EMBA team in Tsinghua University, Peking University and Renmin University of China, with 80% of them having oldoctor¡¯s degrees and 20% of them having master's degrees, and they all have over 15 years of teaching experience. They not only are outstanding in aspect of academic research, but also understand up-to-date management philosophy. Besides teaching in universities, they are involved with subject research on enterprise management, case development and project consultation, etc. Furthermore, they have been keeping close connection with enterprises.

Sino-Wisdom Company owns its teaching sites and classrooms leased for long term as well. The classrooms are equipped with modern teaching hardware, such as computers, projectors, and high-quality audio video equipments, etc. In addition, it provides curriculum one time per month, to satisfy the needs for new knowledge and to guarantee students¡¯ follow-up learning.

2. Teaching Model

Sino-Wisdom Company adopts the teaching model of EMBA, with combination of training, teaching and practice, to cultivate enterprise¡¯s managers in all dimensions.
1) Outward Bound Training. this is to first set specific tasks and rules and take advantage of dangerous and difficult environment in the nature; then pose a real challenge to students on emotion, physical ability, intelligence and social intercourse. Its target is to chasten one¡¯s mind, cultivate one¡¯s taste, improve oneself and build team spirit.
2) Modern Management Theory The MBA courses are advanced and practical, with integration of marketing, finance, international commerce, human resources, logistics and management, etc.
3) Interactive and Experiential Learning.this contains case study and discussion, combining theory and practice, to invoke discussion and interaction between professors and students.

» On-the-Spot Investigation

On-the-spot investigation is to arrange the students to join study tours overseas, or investigate in famous enterprises in China or abroad, or visit enterprises of students, to know more management models and successful experience and promote development of enterprises all together.

♦ Appraisal System

The appraisal system requires students to finish homework according to academic criteria, and then obtain credit points accordingly. This system can urge students to grasp knowledge and put to use flexibly.

In order to improve teaching quality, the teacher in charge of the class asks students to evaluate the teacher, course content and teaching activities after each lesson. The teaching evaluation is carried out via questionnaire survey, and the opinions are summed up and improvement is done within a week, thus ensuring the teaching service quality and students¡¯satisfaction.

III. Projects

Sino-Wisdom Company not only commits itself to cooperative projects with famous universities in China orand abroad, but also invests in research and development of proprietary projects. At present, Sino-Wisdom Company has already had a couple of MBA course projects, and has combined them together to make up the simplicity any single project, for the purpose of improving teaching effect.

The project ¡°International EMBA President Seminar¡± is co-developed by Sino-Wisdom Company and Continuing Education School of Tsinghua University. Tsinghua University is a world-class university, and is the higher educational institution, where many Chinese people want to learn knowledge. Guided by the school motto of Self-discipline and Social Commitment, this project not only satisfies the needs on development of Chinese enterprises, but also inherits the tenacity spirit of the Chinese People and culture of China.

The project of ¡°Oxford University Mansfield EMBA Training¡± is held by Sino-Wisdom Company and Mansfield School of Oxford University. The project is specially designed to help CEO gain global perspective in pursuit of sustainable operation and life long learning. It is a short-term advanced learning project, an integration of learning EMBA management course, investigating top enterprises in the world and sightseeing folk customs of UK.

The project ¡°Modern Enterprise Development Strategy and Brand Management¡± is held by Sino-Wisdom Company and the California State University, Domingos Mount in USA. On the basis of investigation since 1996, the project was established in July, 2002. This is a customized training project for Chinese enterprises, combining practical situation of Chinese enterprises and needs of entrepreneurs, and with the help of prominent faculty of the California State University and close collaboration between American government and excellent enterprises.

The project ¡°International MBA Leadership Series¡± is an in-house development of Sino-Wisdom Company, based on its own teaching experience and market needs. The project adopts ¡°Team Learning Method¡±, as well as teaching means, such as learning business administration theory, training skills and application fusion, to cultivate and educate students on creative philosophy and leadership in aspects of personal leadership, team leadership and organization leadership.

IV.Courses